Eric Goldman

85 Texas L. Rev. See Also 11

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In this Response piece, Prof. Goldman explores the potential adverse consequences of Prof. Goodman’s proposal for sponsorship disclosure laws.  More specifically, Goldman argues that any deliberation on such disclosure laws must consider: (i) why consumers desire to know the source of content; (ii) whether consumer distrust of marketing wrongly affects consumers’ evaluation of content; and (iii) the adverse effects of “noisy” disclosures.