R. Polk Wagner

85 Texas L. Rev. See Also 17

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Given the rapid and recent changes in the character and nature of media markets, Professor Wagner questions the necessity of an effort to enact sponsorship disclosure laws.  Concentrating on the lack of assurance that such disclosure will enhance editorial integrity and on the effects of the “long tail” of available media outlets, Wagner suggests why we should be skeptical of Professor Goodman’s proposed disclosure regime.