Stealth Risks of Stealth Marketing

In this response piece, Professor Goldman explores the potential adverse consequences of Professor Goodman’s proposal for sponsorship disclosure laws.  More specifically, Goldman argues that any deliberation on such disclosure laws must consider: (i) why consumers desire to know the source of content; (ii) whether consumer distrust of marketing wrongly affects consumers’ evaluation of content; and (iii) the adverse effects of “noisy” disclosures.